THE ANNUAL KAMAGEO MARIFA REPORT

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Each year since 2016, Kamageo has completed a comprehensive 360-degree study of the UK Africa travel market, providing a 'moment-in-time' usage and attitude study of all key destinations within Africa. It is believed to be the only analysis of its type and is made available exclusively to Kamageo partners.

 

Entitled the “Kamageo Marifa” (Marifa being the swahili for knowledge) the report includes :

 

* Full analysis of tour operator's product offering by destination (assessing 200+ websites and 60+ brochures).

* Full analysis of UK Media coverage of Africa (positive tourism coverage in all UK titles).

* Consumer Usage & Attitude towards African destinations (250+ respondents from an on-going panel).

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The 2020 report is scheduled for release on 5th April 2020

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ACCESSING THE REPORT

Kamageo has decided to make the summary document of Marifa available upon request (subject to approval). 

For your hard copy or e-copy, please contact Tim Henshall via tim@kamageo.com